Report template is working well to help parse the information
What if no one is talking about our organization? Time to start engaging. Where are people engaging with you already on social media? One option is to have your Facebook Fan page serve as a listening post/focus group.
Twitter Phone Call
What to tweet?
Twitter Checklist
Twitter Clients: Having trouble with Tweetdeck, what are some other options?
Try CoTweet
How To Measure?
Twitter Analyzer
http://twitalyzer.com/
Twiangulate
http://twiangulate.com/search/
TweetStats
http://tweetstats.com/
Twitter Counter
http://twittercounter.com/
Listening Phone Call
http://beth.typepad.com/beths_blog/2010/04/theatre-foursquare.html
42nd Street Moon
AXIS Dance Company
San Francisco Girls Chorus
San Francisco Performances
SFGMC (See their listening worksheet)